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Why PhonePe’s “Pincode” Couldn’t Survive the Quick-Commerce Market While Competitors Thrived

Screenshot of Pincode Groceries App by PhonePe on Google Play

The quick-commerce market has exploded over the last few years, revolutionizing how consumers shop for essentials. PhonePe’s “Pincode” was introduced to compete in this fast-paced sector, aiming to deliver everyday products within minutes. However, despite PhonePe’s massive popularity in digital…